In the most awaited tech event of the year, Apple Inc. (NASDAQ:AAPL) has uncovered its flagship device, the iPhone 5. Phil Schiller, VP Marketing of Apple, presented the specifics of the new device at the company’s San Francisco event. As anticipated the new iPhone is much lighter and slimmer when compared to the previous model, iPhone 4S. The device touts a 326 PPI Retina display. The Retina Display technology is Apple Inc. (NASDAQ:AAPL)’s patented and exclusive brand of display.
Phil Schiller referred to the phone as a ‘jewel’ and ‘most beautiful product’. The new iPhone weighs at 112 grams which is 20 percent lighter than iPhone 4S. The device is also much thinner at only 7.6 mm. The 4 inch screen has an aspect ration of 4:3 and dimensions of 1136 x 640 pixels. The addition of 176 pixels to the length of the display makes it capable of showing five rows of icon, as opposed to the previous four rows in iPhone 4S.
Apple Inc. (NASDAQ:AAPL)’s app store has been upgraded to the new device and third party developers can convert to the new environment without any hindrance.
All of the apps in Apple Inc. (NASDAQ:AAPL)’s iLife suite have been updated to take advantage of the new screen and developers can ship their current apps without any changes. They will be centered on the screen and letterboxed on the sides until developers can update them with compatibility.