Where Apple Inc. (NASDAQ:AAPL) failed to impress, Google Inc (NASDAQ:GOOG) has done exactly the opposite with their in-house maps application.
As reported by David Pogue from the New York Times, the search engine giant has plans to launch Street View for mobile Safari users within a couple of weeks. Not only that, but it’s rumored that Google submitted a mobile application that will go live by the end of the year, but it’s not yet confirmed.
Ever since Apple debuted their new maps program on iOS 6, they proved that Google’s Maps are quite a force to be reckoned with. John Paczkowski from All Things Digital thinks that it’s also a reason why they might want to work with Google Inc (NASDAQ:GOOG) for a little while longer, at least until their Maps take off on their own. He also said that Apple Inc. (NASDAQ:AAPL) wants to work on a deal with the search engine/tech giant to include voice directed turn-by-turn directions for the maps. Although that request was rejected, Google Inc (NASDAQ:GOOG) suggested that Apple could add their Latitude Geolocation as a feature on Apple’s iDevices, but Apple denied that request as well. He cited sources that are close to Apple for this information.
Even though Apple Inc. (NASDAQ:AAPL) has admitted their recent Maps application wasn’t the success they hoped it would be, they’re working on transforming it.
It’s good news for Apple iPhone users who are looking for a way to fill in the gaps. I’m sure that in three to six months, Apple Inc. (NASDAQ:AAPL) can make the correct changes to fill the needs of mobile map users. These adjustments won’t happen overnight and it will most likely take a few years for their maps to reach the level of quality that Google and Nokia Corporation (NYSE:NOK) have.
I’m sure that it’s only a matter of time until Apple’s new in-house maps take off.
