“Sony Corporation (NYSE:SNE) (TYO:6758) is an extraordinary company going through difficult times and that forces us to make difficult decisions,” Kaz Hirai, CEO of Sony, said during a news conference on the occasion of the IFA trade show in Berlin. “I am determined to do that with a laser-like focus.”

Sony Xperia Smartphones

That focus shows in the three new models that were announced to expand the company’s Experia line of smartphones.

The three new models are dubbed the Experia T, V and J respectively. The top of the line is the Experia T, which is now also the new flagship global smartphone for Sony

Experia T features a 4.6 inch Mobile Bravia display with an HD resolution of 1280 x 720 and a 13MP camera, which can take super-fast photos using its ‘sleep-to-shoot’ feature. The phone is also equipped with the NFC facility. It boasts of a 1.5Ghz dual-core processor, LTE-4G capability and Android 4.0 Ice Cream Sandwich under the hood (Sony promises to upgrade to the Android 4.1 Jelly Bean very soon).

The Experia V on the other hand has the same CPU and 13 MP camera, but a smaller 4.3-inch display. Its main USP, however, is its capability to withstand water. According to Sony it is water-proof even at immersion, and meets international protocols such as IP55 and IP57. This model is planned to be later upgraded for LTE 4G and Jelly Bean.

The third, low-end version in the line is the Experia J which sports a 5MP camera, a 4-inch screen and a 1Ghz processor with an undisclosed version of Android.

These phones also feature the Walkman, Album and Movies apps in order to provide a variety of entertainment options to the users.

“This year’s IFA marks an important milestone for Sony and Sony Mobile Communications. Xperia smartphones are at the heart of Sony’s mobile strategy of delivering a consistent user experience across devices, enabling consumers to easily and quickly access the world of entertainment that Sony delivers,” commented Kunimasa Suzuki, President and CEO of Sony Mobile Communications.

These phones are expected to be available for sale across the globe starting next month.

Interestingly, Sony Corporation (NYSE:SNE) (TYO:6758) also announced that it was extending the Experia brand name to its line of tablet computers.