Samsung remained the leading manufacturer of mobile devices, with 25.6 percent market share, according to the latest survey published by ComScore Inc. (NASDAQ:SCOR). The company became the dominant player in the smartphone market, and it is determined to hold its position by implementing different marketing strategies, to encourage more users to switch to its devices.
The company is offering a $300 rebate for users who want to switch and upgrade their old smartphone handsets to Samsung Galaxy S III, Galaxy S II, and Galaxy Note, through its Samsung Upgrade program.
Consumers interested in upgrading their old smartphones to Samsung Galaxy devices will be able to get a quote through the Samsung Upgrade website. If the consumer accepts the quotation offered by the company to trade in his old handset, all he needs to do is purchase a Samsung Smartphone, and mail the old mobile device within 30 days. Samsung will mail back the check for the old smartphone.
If a consumer owns an iPhone 4S 64 gigabyte from AT&T Inc. (NYSE:T) he will get the full $300 rebate, while an 8 gigabyte iPhone 4 will get $115 cash back. Motorola Razr Maxx, with two year contract from Verizon Communications Inc. (NYSE:VZ) will get a rebate worth $200.
Other devices including HTC’s One X, purchased from AT&T Inc. (NYSE:T) will generate &175 cash back, Blackberry Bold 9930 will get a $135 rebate. Other devices do not get any rebate.On the rebate form, Samsung asked customers if their devices have water or screen damage.
Meanwhile, Samsung is expected launch its Galaxy Note 10.1 4G LTE tablet in the market this year. The device is powered with a 1.4 GHz quad core processor, Android 4.0 Ice Cream Sandwich, and it has a Samsung S Pen Stylus that would allow users to write on the screen. The Galaxy Note 10.1 was revealed by the company during the Mobile World Congress in Barcelona last February.
Last week, Samsung issued a press release inviting the press on August 15 for a major announcement and introduction of the newest Galaxy device.