windows phone8
Windows Phone 8 Mockup

Nokia Corporation (NYSE:NOK) is gearing up to launch the Windows 8 phone sometime in September. But they’re not the only ones who are launching a new smartphone in the late summer-early fall period.  Samsung is predicted to release the Galaxy Note in late August, and Apple Inc. (NASDAQ:AAPL) is rumored to be releasing their iPhone 5 on September 21.

One source claims that Nokia Corporation (NYSE:NOK) will release the new line of Windows phones and ready them for shipments before the year’s end.

It’s good that Nokia Corporation (NYSE:NOK) wants to launch another smartphone, but this leaves us wondering if it could be their last. The company has failed to keep up with the ever-changing pace of technology, and it’s caused them some major fiancial losses. Their last big smartphone, the Nokia Lumia 900 failed to make the sales that they hoped. Just last month, they cut the price of their phone to $50, which is about half of what it was originally worth.

Ever since Apple launched their first iPhone, Nokia Corporation (NYSE:NOK) lost about ninety percent of their market share. That’s the main reason the once-thriving mobile company decided to team up with Microsoft, in hopes to rebrand their image, but unfortunately, it has yet to prove beneficial for either company.

If Nokia Corporation (NYSE:NOK) wants to stay relevant in the ever-changing smartphone market, they are going to have to think and act fast but even then it still might be too late.  Generally speaking, there is nothing wrong with Nokia’s line of Lumia phones.  Although they certainly can’t be compared to the likes of Samsung Galaxy or Apple iPhone, they certainly could hold their own if given the chance. The Lumia 900 features 1.4GHz Snapdragon Processor, 4G LTE, 4.3″ ClearBlack AMOLED Display, and 8MP camera with Carl Zeiss Lens Optic and dual LED flash.  It also features  Marketplace, which allows users to choose from thousands of applications. It’s got good features but it’s still not the iPhone or even closely similar to it.

The highly anticipated iPhone 5 is geared for a launch around the same time as Nokia’s next phone. The iPhone 5 is predicted to feature a slightly longer and thinner handset as well as a smaller dock connector.  It’s pretty easy to predict what’s going to happen: Apple Inc. (NASDAQ:AAPL) will cream Nokia in terms of sales, and the latter will soon declare that they’re ceasing operations and going out of business.  I’m not really sure the reason Nokia is releasing another phone, I just hope they have a real plan because they might not be around in six months.