Netflix, Inc. (NASDAQ:NFLX) announced today, the introduction of “Just for Kids” on Microsoft’s Corporation (NASDAQ:MSFT)’s Xbox 360. The section is intended especially for kids 12 years old and below.
According to David Watson, director of product innovation at Netflix, Inc. (NASDAQ:NFLX), kids will definitely love the contents of the Just for Kids section, and parents will have a peaceful mind, because the games are age appropriate. Of course, there are no commercials to interrupt the games.
Just for Kids is also popular on the Netflix website, Nintendo Wii, Apple TV, and PS3.
Netflix, Inc. (NASDAQ:NFLX) launched the Just for Kids section on its website in 2011, featuring hundreds of TV shows and movies for kids, such as SpongeBob SquarePants, Dora the Explorer, Jimmy Neutron, iCarly, Thomas the Tank Engine, and many other characters children love to watch.
The company partnered with Common Sense Media, a leading non-profit organization that provides trustworthy information and tools for families, to ensure they have the voice and the choice about the type of media they consume.
Since its introduction in the market, Netflix, Inc. (NASDAQ:NFLX) promised the availability of Just for Kids, not just on PC and game consoles, but also in many other devices, such as the iPad.
Meanwhile, Netflix CEO, Reed Hastings, predicted last week that the Olympic Games will affect the viewership of the company. His prediction was proven right by a study conducted by Procera Networks, a company engaged in selling packet inspection technology to internet service providers, and Variety, an entertainment trade publication. According to their reports, Netflix streaming traffic declined by 25 percent last Sunday from normal levels.
The study from Procera Networks revealed the level of Netflix viewership in Canada is the same. Cam Cullen, vice president of global marketing for Procera, explained the result matched their expectation, because the United States is more involved in the Olympics than Canada. He said, “With the peak levels that we mentioned earlier for Olympics streaming, something had to give, and in this case it was Netflix.”
Netflix, Inc. (NASDAQ:NFLX) has approximately 22.7 million paying domestic subscribers, 3 million international streaming subscribers, and 9.2 million DVD subscribers. The company’s current valuation is $3 billion. Netflix stock is up by 0.21 percent at $58.02 per share in Wednesday afternoon trading.