Monster Beverage Corp (NASDAQ:MNST) reported a profit which fell below analysts’ expectations. This earnings report caused the shares of the company to drop drastically by 19% or $55.38 per share, in after hours trading.
Monster corp

Profit for this quarter was up 30% to $110 million, or $.059 per share. The previous report was $84 million, or $0.45 per share, for the same quarter in 2011.

Analysts had projected an earnings of $0.62, this according to FactSet.

Sales had increased by 28%, to $593 million, while gross margin dropped slightly from 52.8% to 51.8%. Prior to this report, Monster Beverage Corp (NASDAQ:MNST) had surged an amzing 97% over the last 12 months.

The giant energy drink company is definitely feeling the strain of the weakened economy, both here and overseas. Energy drinks have quickly become one of the largest consumer purchase products in recent years as more and more companies include them in their lineup. The upside of an energy drink is its ability to keep you going when you are tired and weak, and the downside is that you may experience a crash once the initial boost wears off. Could this be what monster is experiencing in the market now? I hope not, because if it is, then investors should be ready for the company to sleep for a while, before expecting it to show any forward motion.