Google Remains Market Leader in Smartphone, With Apple Close Behind

Updated on

Google Remains Market Leader in Smartphone, With Apple Close Behind

Google Inc (NASDAQ:GOOG) continues to lead the smartphone market, according to the latest report released by technology research firm comScore, Inc. (NASDAQ:SCOR), during the three months period ending in June.

Based on the data published by comScore, Google’s Android platform extended its lead in the smartphone market in the United States with its 51.6 percent market share, a 0.6 points increase from the previous comsCore survey ending in March.

Apple Inc. (NASDAQ:AAPL) ranked second with its 32.4 percent market share in smartphones, a 1.7 percent increase from its previous 30.7 percent market share.

Research In Motion Limited (NASDAQ:RIMM) lost 1.6 percent market share from its previous 12.3 percent to the current 10.7 percent.

Microsoft Corporation (NASDAQ:MSFT) and Symbian’s market shares also decline from 3.8 percent and 1.4 percent to the previous 3.8 percent and 1.4 percents market shares respectively.

The research firm surveyed more than 110 million individuals who own smartphones.

Top Smartphone Platforms
3 Month Avg. Ending Jun. 2012 vs. 3 Month Avg. Ending Mar. 2012
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Mar-12 Jun-12 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 51.0% 51.6% 0.6
Apple 30.7% 32.4% 1.7
RIM 12.3% 10.7% -1.6
Microsoft 3.9% 3.8% -0.1
Symbian 1.4% 0.9% -0.5

Samsung remained the leading mobile device manufacturer with its 25.6 percent market share. LG (NYSE:LG) remained no. 2 with an 18.8 percent market share despite the 0.5 percent decline.

Apple Inc. (NASDAQ:AAPL) gained 1.4 percentage points, with its current 15.4 percent compared with its 14 percent market share.

Motorola Solutions Inc (NYSE:MSI) recorded 11.7 percent, down by 1.1 percent, while HTC Corp (TPE:2498) has 6.4 percent market share, up by 0.4 percent.

More than 234 million Americans age 13 and older using mobile devices were surveyed by comScore   during the three months period ending in June.

Top Mobile OEMs
3 Month Avg. Ending Jun. 2012 vs. 3 Month Avg. Ending Mar. 2012
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Mar-12 Jun-12 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 26.0% 25.6% 0.6
LG 19.3% 18.8% -0.5
Apple 14.0% 15.4% 1.4
Motorola 12.8% 11.7% -1.1
HTC 6.0% 6.4% 0.4

The survey also revealed that 75 percent of mobile subscribers send text messages, 75 percent of subscribers downloaded applications, 51.4 percent used browsers. Subscribers using the services in their mobile devices increased by 0.7, 1.4, and 0.9 percentage points respectively.

Subscribers accessing social networking sites or blogs through their mobile devices also increased by 0.8 percentage points from 36.1 percent last quarter to the current 36.9 percent.

Subscribers playing games increased by 0.8 percent to 33.4 percent while individuals listening to music gained 2.3 percent to 27.6 percent from the previous 25.3 percent.

Mobile Content Usage
3 Month Avg. Ending Jun. 2012 vs. 3 Month Avg. Ending Mar. 2012
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Mar-12 Jun-12 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 74.3% 75.0% 0.7
Used downloaded apps 50.0% 51.4% 1.4
Used browser 49.3% 50.2% 0.9
Accessed social networking site or blog 36.1% 36.9% 0.8
Played Games 32.6% 33.4% 0.8
Listened to music on mobile phone 25.3% 27.6% 2.3

Leave a Comment