The top ranked social network, Facebook Inc (NASDAQ:FB), has unveiled a new tool aimed at helping developers advertise through mobile platforms. Facebook’s newest tool will make advertising to users who utilize smartphones and tablets to access the social network.
This new tool will help developers encourage users to download apps to their smartphones and tablets. It will also provide the ability to track the success of mobile ad units.
This new program comes at a crucial time for Facebook Inc (NASDAQ:FB), as CEO, Mark Zuckerberg is under pressure to help boost the revenues of the company. Facebook’s stock has dropped a massive 45%, since its IPO earlier this year. The fact that technical glitches caused the IPO to be a massive failure, can not be totally blamed for the stock price dropping so rapidly. The fact that up til now, Facebook has had no way of really capitalizing on mobile advertising. While they had no way to make the mobile platform profitable, more and more of their user base has been migrating to the mobile platform, and leaving the PC and laptop world behind.
Mark Zuckerberg told analysts last month that, “Mobile is a huge opportunity for Facebook Inc (NASDAQ:FB), our goal is to connect everyone in the world. Over the next five years, we expect 4 or 5 billion people to have smartphones. That’s more than twice as many people as have computers today.”
This is an amazing opportunity for Facebook Inc (NASDAQ:FB) to capitalize on, if they play their cards right. We reported previously on Value Walk that Facebook plans to release its own smartphone through HTC, early next year. If this rumor proves to be true, then it is one more way Facebook will be able to capitalize on its mobile user base.
Facebook Inc (NASDAQ:FB)’s stock has been performing pitifully ever since its IPO, and if they don’t turn it around soon, they could be in serious trouble with investors. Let’s hope that this new mobile marketing tool could be the start of this turn around.