Last year Netflix, Inc. (NASDAQ:NFLX) made a big mistake regarding price. They separated their DVD rentals from unlimited streaming service package- a move that was not appreciated by their customers. It looks like their customers forgave them quickly.
Netflix, Inc. (NASDAQ:NFLX) shares rose for the second day, which was a gain at most since January. This was right after one analyst’s statement that the audience for the popular movie streaming service exceeds cable and television networks.
The company’s stocks rose thirteen percent to $81.05 at 12:36 Eastern Standard Time in New York. This increase is even higher than their last big gain on January 26th. Altogether the shares rose 6.2 percent.
Netflix, Inc. (NASDAQ:NFLX), which is based in Los Gatos, California, has estimated that twenty-four million subscribers viewed an average of forty hours of programming online in June. This report comes from BTIG research analyst Rich Greenfield who used his research findings from a posting by Reed Hastings, CEO for Netflix.
One secret to their success might be attributed to their recent offering of exclusive content which gives them an edge on their top competitors Amazon and Hulu.
Hastings shared a note on Facebook in which he gave their chief content office, Ted Sarandos, praise for adding new programs that will drive up their numbers. He added that when popular shows like Arrested Development and House of Cards are added to their selection, they will blow the records away.
Although Netflix lost their partnership with Starz earlier this year, and subsequently lost many of their most popular movies, they’ve replaced them with many older but popular television shows like Grey’s Anatomy, Desperate Housewives, Glee, Lost, Scrubs, and many more. Unlike Hulu, which only lets you view the current seasons of shows, Netflix offers most or all seasons. With their better than decent variety of shows and their monthly low-priced structure, I think Netflix could change the way people view television forever.