News Corp (NASDAQ:NWSA) (NASDAQ:NWS)’s Fox Business Network (FBN) “Lou Dobbs Tonight” has finished the entire month of July by maintaining the upper hand in the key 7:00 pm slot. The commentary program has consistently beaten Comcast Corporation (NASDAQ:CMCSA) (NASDAQ:CMCSK)’s CNBC’s “The Kudlow Report” in ratings for this month.
CNBC is far ahead of Fox Business Network in terms of total day and prime time ratings, but it managed to top The Kudlow Report, by making 43,000 demo viewers in adults 25-54 demo, while Kudlow’s made it to 39,000 viewers. With respect to total number of viewers, Kudlow managed to beat Dobbs by 10,000 viewers. Dobbs earned 148,000 viewers, while Kudlow’s got 158,000.
We previously reported that CNBC was launching as many as seven prime time shows to improve its ratings, after it was miffed by FBN in the 7pm slot.
Dobbs and Kudlow have been joined in a swiveling ratings battle for a few months now, with one coming on top for one week, while the other collected maximum viewers in the next week. The month of July marks the only period where a Fox Business program has managed to win an entire month, since its launch in October 2007.
Fox Business Network is now available in more than 60 million homes across the United States, but its viewership is still only half of CNBC’s. Fox Business Network is in its infantile stages when compared to CNBC, which was launched back in 1980’s. The “Lou Dobbs Tonight” show has been playing since March 2011, while “The Kudlow Report”, hosted by Lawrence Kudlow, began airing in January 2009.
CNBC has posted Fox Business Network’s press release on CNBC.com. The motivation for the post is unclear.