To build anticipation for what will hopefully be the big blockbuster of the summer and in hopes to promote their new Batman-themed Lumia 900 smarthphone, Nokia Corporation (ADR) (NYSE:NOK) has launched an exclusive trailer for The Dark Knight Rises.
The movie will debut in movie theaters on July 20 but the trailer is available to watch on YouTube- you can also check out the video below.
The Dark Knight Rises is another film from the Batman franchise that's based on a fictional super hero character from DC Comics. This movie follows Bruce Wayne (aka Batman) eight years after the last film The Dark Knight. Wayne takes responsibility for the crimes of the now-deceased district attorney Harvey Dent. Now that he's back in Gotham City after hiding out for years, he's reunited with an old enemy Bane and must save the city from pending destruction.
Nokia's Lumia 900 is a cool new smartphone that runs on Windows. The special Batman-themed models are etched with a bat-logo on the back. The phone also features a 4.3 inch Amoled Touch-screen, Carl Zeiss eight mega-pixel camera, dual LED flash, one megapixel front-facing camera, built-in social applications including XBox Live, a sleek-style unibody case, and more These phones are available in the United Kingdom, Germay, and France. Unfortunately, these limited edition phones are not available in the United States.
Creating limited edition phones for an up-and-coming film sounds like a great way to promote a movie. And even though the United States won't get to see the arrival of the special Batman-edition of the Nokia Lumia 900, it might create real interest in other Nokia Lumia models and that would prove to be beneficial for the company. I don't know if these phones will be huge sellers but I think it's safe to expect a nice boost in Nokia Lumia 900 phone sales. Sometimes all it takes is the perfect opportunity to plug in a product.
Watch The Trailer: