google nexus 7

Just a day after Google Inc (NASDAQ:GOOG) officially announced the launch of its Nexus tablet, the usual speculations have started rolling out. ‘What effect will the new product have on competitors?’ This all time favourite and has yet again cropped up.

Shaw Wu, an analyst at Sterne Agee states that the Google’s Nexus will pose ta hreat to Microsoft Surface and Amazon’s Kindle fire. The analyst however remained firm that the Nexus was not a threat to Apple’s iPad.

Wu’s main point of argument stems from the Nexus’s competitive pricing. At a $199 starting price, it matches the Amazon Kindle, and gives Google’s hardware an edge in the market.

Shaw Wu also comments that Microsoft Surface’s big problem has to due with its pricing. The Surface will have a higher price than the iPad’s $399 entry price.

To add a twist to the tablet issue, renowned Topeka analyst Brian White has also negated the risks of Nexus towards the iPad. Known for his bullish attitude towards Apple, the analyst has yet again lived up to his name and said that the Nexus, like any other Android tablet, was not in any way a threat to Apple. White who is thought by some to sometimes lean towards being overly optimistic has the support of Wu, as they share the same views.

Big wig tech players will never stop this exchange of fire, will they? Apple Inc. (NASDAQ:AAPL) also has major products lined up in the pipeline. Most of these products are expected to be released in September.