The move, though with precedence, is clearly part of a strategy that will help endear users tot the site. Facebook fears alienating its user base which is its biggest asset. The company’s future is under threat at the moment as investors lose faith in the company.
Any loss in its user base could be disastrous for the company as it seeks to cement its position. If a user leaves a social network it increases the likelihood that users friends will leave the site. It is that trend that leads to worries for the web site.
Facebook faces a whole host of problems as it moves into the behavioral patterns of a public company. There is now a much wider range of investors to keep happy with the company’s progress and revenue growth is the biggest concern on that front.
Facebook is still acting like its user base is a community with which it seeks to evolve rather than a fascistic element that enforces changes on users. That strategy should help to keep its users from being overly concerned with the way their personal data is used and shared.