While the broader market struggles to make sense of the troubles in Europe and the latest bailout announcement regarding Spain, Apple Inc. (NASDAQ:AAPL)'s stock has climbed ahead of its high-tech peers on the NASDAQ as investors eagerly anticipate the upcoming Apple Developer’s Conference.
While the application development market is becoming increasing competitive, Apple is attempting to retain its hold on the largest portion of market share, ahead of its Google Inc (NASDAQ:GOOG), Microsoft Corporation (NASDAQ:MSFT) and Facebook Inc (NASDAQ:FB) peers. In an industry where developers seek out the best platforms to launch their product, Apple must ensure that their offerings allow developers both the tools and technology to best present their applications on the Apple platform.
Apple is expected to launch a number of new technologies that should help shore up their hold on the market, including high definition screens for Mac computers and new software features in their iPhone and iPad operating systems. In addition to these changes, Apple will likely announce a larger screen size for the next iPhone, giving developers more room to work in delivering content to Apple users.
These latest technological developments from Apple come as Facebook recently launched its own “App Center.” The new service from Facebook is expected to consolidate the thousands of existing, but difficult to find, Facebook apps into one location where users can browse the selection and download their favorites. However, this is not expected to be a major threat to Apple just yet, as the center will contain only about 600 Facebook apps to start. The new App Center is expected to personalize recommendations of apps to users based on their demographic details and personal interests.
And it is not just Facebook that Apple is targeting with their new technological developments. Apple will also be launching a new mapping service which will be better integrated into their operating system, which should drive users of the iPhone and iPad away from Google Maps.
Apple Inc. (NASDAQ:AAPL) is up $5.89 or 1.02% to $586.27 at 11:12AM EST.