Apple Inc. (NASDAQ:AAPL), the most secretive company in the world has taken a step forward toward a more transparent future. In its latest Apple Guide released in PDF format, the tech giant has detailed its security features, something it has protected for so long. The security features in the guide include System architecture, encryption and data protection, network security, and device access.
The guide follows another one on iOS Security Introduction released in March 2012, which ideally was more of an executive summary for the latest document. The question in many peoples’ minds will be whether the era of the secretive culture is really coming to an end. Well my bet is no, it isn’t for now. In a recent interview as posted earlier here on value walk, Tim Cook’s reaction to some of the questions on Siri, the company’s intelligent personal assistant, indicated that the company is more than focused to keep things behind the curtains.
Therefore, there can only be one reason behind the intentional exposure of Apple’s most treasured core value, Information Security. The company feels that the piece of information released is secure enough as noted in this post on ZDNet.
The same sentiments appear on the security guide introduction, “Apple designed the iOS platform with security at its core. Keeping information secure on mobile devices is critical for any user, whether they’re accessing corporate and customer information or storing personal photos, banking information, and addresses.”
In the guide, Apple Inc. (NASDAQ:AAPL) has included details on the “process of code signing, which controls which user processes and apps are allowed to run on the OS:” as noted on CNET. In fact, the ‘company has exposed so much about security coding process that could prove Andrew S. Rose comments right, as he pointed out a few weeks ago in his post that Apple was set to become more transparent.
In my view, while this may be true, I believe that the current CEO, Mr. Cook is adapting a more corporate type of leadership as compared to his predecessor and founding father of the world’s most valuable company, Steve Jobs. This is also evident in the security features guide as the company identifies the importance of security detail in using Apple products across different industries and platforms.