Apple Tim Cook

Apple Chief, Tim Cook has dropped a big hint that his company will work closely with Facebook Inc (NASDAQ:FB) for social integration. This comes at a time when no one would have thought the two technology giants will ever work together.

Apple Inc. (NASDAQ:AAPL) and Facebook Inc (NASDAQ:FB) have experienced estranged relationship over the last few years. Last summer, approximately twelve months ago, Apple turned down an opportunity to implement Facebook in iOS 5 and ping integration.

The late Steve Jobs referenced the shared network’s terms of use “tiring.” And Facebook’s business with Microsoft Corporation (NASDAQ:MSFT) has probably been worsening the situation. Another factor that led to the sour relationship between the two companies was Facebook’s TouchPad app.

When Jobs noticed that Facebook had constructed a web OS-based app before Apple released its anxiously-waited iPad app, this became was nearly the last setback for any possible partnership. However, Facebook’s restriction of HP’s access to its APIs seemed to appease Apple. Consequently, this meant that the TouchPad would face difficulties in its launch then.

The most recent news suggest that the new Apple chief is getting along with Facebook’s plans and Tuesday night in D10 conference hinted that Ping integration along with other deals was not an impossible affair. He further concedes differences do exist between the two companies, especially in operations. But Cook goes ahead to focus more on what the two can achieve rather than the obstacle.

It is often said that, ‘my enemy’s enemy is my friend’, whether this applies everywhere is yours to decide, but it is mooted that the driving force behind the partnership is the opportunity to overcome a common enemy, in this case, Google Inc (NASDAQ:GOOG), a giant that continues to dominate internet based business.

Stay tuned with us for more developments on Apple, Facebook partnership. Mr. Tim Cook was speaking to journalist Walt Mossberg at All Things D’s D10 conference in Ranchos Palos Verdes, California. Watch the video below (Courtesy: