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Despite all the tough competition out there, Nokia Corporation (NYSE:NOK) is ready to battle out the competition. They recently released an ad campaign that makes fun of the two biggest competitors on the market: Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOG).
The campaign is aptly titled “The Smartphone Beta Test” and each advert provides some funny albeit truthful jabs that all smartphone users will find humorous. Each ad starts the same way: three beta-testers are sitting in an office and one guy makes a remark about the phone’s weak points. That’s when his co-workers start to make fun of him and tell him it’s his fault his phone isn’t working. Such noted topics featured in the ads include the iPhone’s fragility and death grip problems. You can check out one of the videos below. While these advertisements probably won’t change the minds of Apple fanboys, it does bring out a humorous perspective on how some smartphone fans take their loyalty to a specific maker (like Apple or Google’s Android) to a whole new level. And as a bonus, it should generate buzz for the new Nokia Lumia 900, which is set to arrive in stores later on this month.
The Nokia Lumia 900 has a lot of potential to be a huge success in the United States thanks to it’s sleek modern design, easy-to-use interface, Microsoft Window’s Phone 7.5 Mango operating system, the ability to support 4G LTE, 16 GB internal storage, 512 MB Ram, Internet Explore 9, 8 megapixel camera with Carl Zeiss lens in the back and 1 megapixel camera in the front that was designed for video calling. But the best thing about this high quality phone is the price. This phone is said to retail for about $99.00 with a two-year AT& T contract.
I think Nokia’s upcoming Lumia 900 sounds pretty exciting and I’m really hoping it will inspire more companies to make high-end phones for less money. The demand for smartphones will only continue to grow and it’s time to give consumers more affordable options.