Apple campus

News today from developers around the world points to something very unusual going on in Cupertino. Tickets for the next Apple Inc. (NASDAQ:AAPL) WWDC, or World Wide Developers Conference, went on sale last Wednesday and sold out in 2 hours. Today many of the purchasers of those tickets received an email saying that their purchase had been denied.

Angry developers took to Twitter earlier today wondering at the move. The emails said that the tickets had been withdrawn because the purchasers were not eligible for the event. Many developers of iOS and Mac software were dismayed at the announcement.

Apple Cancels WWDC tickets
Via: The Next Web

The problem appears to stem from a new policy adopted by Apple Inc. (NASDAQ:AAPL) for this WWDC. The company has for the first time adopted a no resale policy on tickets to the conference. The parties who had their tickets revoked seem to have been deemed ineligibile under this policy. The offenders reported that they had each bought multiple tickets.

Apple Inc. (NASDAQ:AAPL) appears to have correlated purchase of multiple tickets with an attempt to sell them online. Of the parties affected today some were probably ticket touts though most would have been enterprise buyers buying for multiple members of staff. Purchasers were quite obviously confused and worried about the lack of explanation originally received and the possibility of not being allowed to attend the conference.

Later information suggested that the company was attempting to deal with the issue. Companies that had previously been denied the tickets were given positive clarification about their position on proving their intention was to attend the conference for productive reasons rather than purchasing tickets with malice intent.

Such heavy handedness is unusual coming from a company that has provided the world with a new aesthetic of minimalist cool. The firm has not made any public disclosure about the mistake

Tickets to the next World Wide Developer’s Conference, which is to take place on the eleventh of June later this year. Apple is well known for its secrecy in these matter and the element of surprise it likes to inflict on any wishing to attend. The tickets themselves, which cost $1600 each, were put on sale without any prior notice at 8:30 am on Wednesday. Apple’s secrecy knows no bounds and as the unknown date surely comes closer, a future date right?, speculation will be volcanic in the general direction of what the company will announce there on the product side.