Google's new privacy policy

Google’s recent changes to its privacy policy goes live today, 1st March 2012.

Google Inc. (NASDAQ:GOOG) announced changes on its privacy policies in January. This new privacy policy help Google to share the data it collects to its different services. Privacy informants claim that Google is looking towards a better target advertising, and that’s the way the search giant make money. The changes on the policy will affect users who are signed into Google services.

Google said its privacy policy is now much easier to understand, the company further said that the new policy now explains, for the vast majority of its services, and it simplifies what data the company is collecting and how they may use it.

Google today on its official blog explained that the company won’t be selling out any personal information about its users.

Alma Whitten, Google’s Director of Privacy, Product and Engineering wrote:

The new policy doesn’t change any existing privacy settings or how any personal information is shared outside of Google. We aren’t collecting any new or additional information about users. We won’t be selling your personal data. And we will continue to employ industry-leading security to keep your information safe.

On the other hand, Google’s new privacy policy seems to violate the Europeans Union’s data protection rules, and the French agency responsible for probing the new policy for Europeans Union Data Protection authorities forced Google to delay its implementation of the new privacy policy until they complete the investigation. Although, the search engine giant refused to cooperate with the French agency and said that the changes will take effect on March 1 and won’t be delayed.

Yesterday we published a guide on ‘how to remove all your search history from Google’, this guide was written to help  those users who doesn’t want Google to collect and use their web history.

Since today is the dawn of Google’s new privacy policy, so let’s check out Google’s brief overview on its recent changes to the privacy policy in this video embedded below: