Apple CEO Tim Cook In China

In the midst of rumors that Apple Inc. (NASDAQ:AAPL) is an unethical corporation which mistreats their employees at the Foxconn plant in China, the new CEO of Apple Tim Cook decided to take a tour of one of the plants himself- the iPhone factory. Not only that, but Cook decided to have the Fair Labor Association do a small series of inspections at the plant and he sent his staff an email that discusses the importance of on-the-job safety. The inspection report should come out to the public in the near future. Clearly, he’s taking some responsibility for the company and their employees, something that the late Steve Jobs neglected to do.

Several months ago, there was a report from the New York times that critiqued the way Apple was treating their factory employees in China. The report went into full details about how the plant ran twenty-four hours a day, seven days a week and more importantly, the article talked about a few of the plant explosions and other occupational safety hazards. This news not only prompted the attention of the media and Apple fans everywhere, it also prompted the attention of Tim Cook.

This hasn’t been the first time the new CEO has broken many Apple traditions and taken a new route. Since Job officially resigned his executive position and passed the job to Cook late last summer, earlier this month it was announced that the company was going to launch both a share repurchase program and dividends for $2.65 per quarter. These changes are said to take effect during the fourth quarter of this year.

Apple fans everywhere are still grieving for the loss of the legendary Steve Jobs but at the same time most of us are excited to see what changes Tim Cook will bring to the company. We already know that Apple is perhaps the most successful technology corporation as of the now but will the new chief executive keep the company afloat? I know that it’s still too early to tell, but maybe Cook’s new ideas are just what the company needs right now?