There is a survey conducted by the market research firm Strategy Analytics, to split the past shipments record in 2011 the global mobile phone shipments are constantly growing each year by 14%. According to their survey it is evaluated that 1.6 Billion mobile phones were shipped to the different parts of world that’s more than one-fifth of the world’s total population. Around the globe there are now more than 6 billion mobile connections in total, according to the previous report from the GSMA.
According to the research The Handset shipments for the last quarter of 2011 have increased 11% with over 445 million units (155 million of which were smartphones). The research once again crowned none other than Nokia at No.1 position around the world with mobile phone shipments totaling 113.5 million units; Samsung achieved the second place with 95 million units, while Apple followed up the third place a last quarter with shipments totaling 37 million units.
Strategy analytics reported, in 2011 Nokia shipped 417.1 million phones; Samsung had 327.4 million units while Apple sold 93 million.
“China is becoming a key market for Apple this year, and we expect Apple’s share to grow rapidly in 2012, despite countless copycat rivals.” said the Strategy Analytics analyst Tom Kang.
Press Release
Strategy Analytics: Global Handset Shipments Reach 1.6 Billion Units in 2011
Boston, MA – January 26, 2012 – According to the latest research from Strategy Analytics, global handset shipments grew 11 percent annually to reach 445 million units in the fourth quarter of 2011. Apple was the star performer, capturing a record 8 percent market share worldwide during the quarter. Full-year handset shipments reached 1.6 billion units globally in 2011, with annual growth of 14 percent.
Alex Spektor, Associate Director at Strategy Analytics, said, “Despite continued macroeconomic difficulties in major markets like Western Europe, global handset shipments grew a reasonable 11 percent annually to reach 445 million units in Q4 2011. Apple was the star performer, shipping 37.0 million iPhones worldwide and capturing a highest-ever 8 percent market share. Apple’s growth was fuelled by intense demand for its refreshed iPhone 4S, as well as the availability of three generations of iPhones at a variety of price points at operators like AT&T in the United States.”
Neil Mawston, Executive Director at Strategy Analytics, added, “Nokia’s global handset shipments declined 8 percent annually to 113.5 million units in Q4 2011. Volumes were buoyed by the sales of Nokia’s low-end dual-SIM models in emerging markets like Southeast Asia, but were a little soft overall, as initial shipments of Microsoft Lumia phones could not offset declining Symbian sales. Hot on Nokia’s heels, second-ranked Samsung captured 21 percent share with shipments of 95.0 million units. Samsung’s 18 percent annual growth was fuelled by robust shipments of its broad Galaxy-branded 3G portfolio, headlined by the Galaxy S2 superphone.”
Tom Kang, Director at Strategy Analytics, added, “Smartphone specialist Apple shipped 93.0 million handsets worldwide in 2011, nearly doubling the previous year’s volumes. Currently in just its fifth year of participation in the handset market, Apple is on track to ship well over 100 million units during 2012. China is becoming a key market for Apple this year, and we expect Apple’s share to grow rapidly in 2012, despite countless copycat rivals.”
Exhibit 1: Global Handset Vendor Shipments and Market Share in Q4 2011
[See chart above]
The full report, Global Handset Shipments Reach 445 Million Units in Q4 2011, is published by the Strategy Analytics Wireless Device Strategies (WDS) service, details of which can be found here: http://tinyurl.com/3tbnzb6.
