Editor:  The professor and Great Investor (“GI”) views options in a unique way to

Cover of "You Can Be a Stock Market Geniu...

carve out precise risk

and reward investments. You can, for example, combine this technique with steady, stable companies like Coke (KO) or Campbell Soup (CPB) or a quality cyclical like 3M (MMM) to craft limited losses with more leverage or commit less capital for higher reward. The reasons these companies may offer better opportunities are because of their liquid option markets and profitable growth which will increase their intrinsic value over time. Of course, you must pay a reasonable price for those securities
the LEAPS are another arrow in your quiver. This is an important lecture for individual investors.
You Can Be a Stock Market Genius  by Joel Greenblatt

Lecture #8 on LEAPS